Brand Guidelines: Retail

WHY BRANDING IS SO IMPORTANT

This handbook details how to use the company’s logo and other brand elements. World’s Best Cat Litter^® is not just a business. It’s a brand. And our brand is more than a logo. It’s an experience. When it comes to our customers’ experiences, we strive every day to consistently deliver only the highest quality products and services. Our business depends on this level of consistency.