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World’s Best Cat Litter™ Expands Its “Buy The Best. Or Smell The Rest.™” Direct Response TV Campaign to Include TV, Print and Online Ads Due to Mail-in Rebate Success

Savvy Consumers Downloading Campaign’s Coupons in Record Numbers to Try All-natural, Whole-kernel Corn Cat Litter

Muscatine, IA – June 16, 2010— World’s Best Cat Litter™ is expanding its “Buy The Best. Or Smell The Rest.™” direct response TV campaign with mail-in rebate to now include TV, magazines, newspapers and internet banner advertising through September, due to its record success via TV in an effort to reach cat owners via multiple media. With the mail-in rebate, consumers obtain a free bag of the all-natural, whole-kernel corn cat litter, which is known for its superior odor control, instant clumping, long lasting and pet-, people- and planet-safe attributes. Also, viewers can visit the Web site and participate in the mail-in rebate program.

To reach cat owners via TV, the “Buy The Best. Or Smell The Rest.™” campaign is airing on a variety of channels, including Animal Planet, Discovery, National Geographic and the Weather Channel, directing viewers to go online to download the mail-in rebate. The corresponding print ads will run in lifestyle publications including People, Reader’s Digest, Us Weekly and Martha Stewart Living, among others, and free-standing inserts (FSIs) will run in over 400 newspapers nationwide. Online banner ads will run via lifestyle, pet and women’s sites to provide links to the mail-in rebate offer.

“We aim to reach cat owners using a combination of media including direct response TV, online banner ads, and magazine and newspaper advertising to make it easy to learn about World’s Best Cat Litter™ and to try a free bag. We were thrilled to see the TV viewers’ responsiveness via our latest “Buy The Best. Or Smell The Rest.™” campaign and, due to its success, decided to expand this rebate offer via other media through September,” says Paul Zobel, Director of Sales and Marketing for World’s Best Cat Litter™.”

World’s Best Cat Litter™, the only all-natural, whole-kernel corn litter, is a unique, pet-, people- and planet-safe cat litter that is:

  • Chemical free (no synthetic chemicals, clays or perfumes).

With scientifically proven performance, World’s Best Cat Litter™ is the only litter with a patented formula that harnesses the microporous power of all-natural, whole-kernel corn to provide outstanding odor control, compact clumping on contact (easy clean up), long-lasting use (2-3 times longer than other clumping litters, using less litter and saving money) and a safer solution for pets, people and our planet alike. Unlike most cat litters that are mined from clay or artificially produced, World’s Best Cat Litter™ is an all-natural cat litter and safe for cats and kittens (over 8 weeks) without worry of ingestion, dust or allergy problems — and is especially suitable for sensitive pets and people. Made from a renewable resource, World’s Best Cat Litter™ provides a healthy, safe litter with no synthetic chemicals, clays or perfumes.

About World’s Best Cat Litter™: World’s Best Cat Litter™ is a pet-, people- and planet-safe cat litter made with whole-kernel corn and other natural ingredients using a patented scientific process that delivers advanced odor control and clumping. Using no synthetic chemicals, clays or perfumes, World’s Best Cat Litter™ is all natural. World’s Best Cat Litter™ is available in pet specialty stores (PetSmart and PETCO), independent pet stores and select grocery stores. World’s Best Cat Litter™ is produced by GPC Pet Products, which is headquartered in Muscatine, Iowa.

Media Contact: Jeanie Ryan at 603-235-5266 or Web site: