World’s Best Cat Litter™ Donates 30,000 Pounds of Litter to Three Deserving Shelters During Special Video Round of GiveLitter™ Charity
Thousands Vote Online to Donate Litter and Support Shelter Cats in Need
Muscatine, Iowa – November 23, 2015 – Three shelters across the United States received thousands of pounds of much-needed litter following a special video round of the GiveLitter™ charity sponsored by World’s Best Cat Litter™. Cat-loving fans voted online to help donate a total of 30,000 pounds of free World’s Best Cat Litter™ to three shelters.
During this special round of GiveLitter™, shelters submitted videos explaining why they would be thankful for free litter. Three were selected, and cat lovers everywhere responded. From November 16-22, more than 12,000 fans from all over the country cast votes online to support these hardworking shelters.
The final litter winnings were determined by total votes for each shelter. Fans were able to watch each shelter’s video and vote once per day for the shelter of their choosing.
- Humane Society of Tampa Bay in Tampa, FL received 15,000 pounds of litter.
- The Merrimack River Feline Rescue Society in Salisbury, MA received 10,000 pounds of litter.
- CatTown Café and Adoption in Oakland, CA received 5,000 pounds of litter.
This round marks the first time World’s Best Cat Litter™ has used videos to help truly connect these shelters and their individual needs to the fans who vote to support them.
“Each round of GiveLitter™ is so humbling because it shows how much people really care about helping cats in need and answering the call from shelters to donate litter,” said Jean Broders, Brand Manager of World’s Best Cat Litter™. “The videos in this round allowed people to see inside these shelters and meet the cats they are helping with their votes, and the response was incredible. This GiveLitter™ round exemplifies exactly what it is that makes this program so special—a genuine love for cats and the people who do so much to care for them.”
World’s Best Cat Litter™ is proud to offer an all-natural litter that is not only pet, people and planet friendly, but that offers high performance where it counts—in the hardworking shelters around the country that need to get the most out of each bag of litter.
Since it began in 2010, the GiveLitter™ charity has empowered cat lovers to donate 456,651 pounds of free litter to deserving shelters across the country.
About World’s Best Cat Litter™
World’s Best Cat Litter™ is a family of clumping cat litters that offer concentrated power for a cleaner litter box. Our patented process harnesses the power of naturally absorbent corn to create formulas that guarantee outstanding odor control, quick clumping and easy scooping. It’s the pet, people and planet friendly litter that truly works. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart® and PETCO®, select Target® and Walmart stores, and other leading pet and grocery stores nationwide. World’s Best Cat Litter™ is produced by Kent Pet Group, headquartered in Muscatine, Iowa.
At World’s Best Cat Litter™, we love cats as much as we love our customers. That’s why we developed the GiveLitter™ program to support the shelters that are dedicated to making life better for homeless cats. With GiveLitter™, World’s Best Cat Litter™ partners with our customers to help get the word out about animal welfare issues, promote pet adoption, and donate free cat litter to shelters. The GiveLitter™ program is an active, ongoing effort, and every purchase of World’s Best Cat Litter™ helps support shelter cats.