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01/04/2010

As the Planet Prepares for Earth Day #40, Cat Owners Seek Everyday Green Solutions for Their Pets Superior Odor Control

World's Best Cat Litterâ„¢ Is the Pet-, People- and Planet-Safe Choice

Muscatine, IA - January 4, 2010-- With the 40th anniversary of Earth Day approaching this April, more people than ever are trying to live "green." This consumer behavior is impacting many industries, including the pet industry, with pet owners extending their eco-consciousness to food, toys and other products for their pets. With 93.6 million household cats in the U.S. alone, eco-conscious cat owners are seeking earth-friendly cat litter to reduce the huge volumes of "earth-unfriendly" litter — containing clay and artificial ingredients — that go to the landfills each year.

A Pet-, People- and Planet-Safe Solution - World's Best Cat Litter™: 100% Natural. 110% Performance.™ A unique pet-, people- and planet-friendly cat litter solution is World's Best Cat Litter™ - the only all-natural, whole-kernel corn litter that is:

  • Chemical free (no synthetic chemicals, clays or perfumes).

With scientifically tested performance, World's Best Cat Litter™ is the only litter with a patented formula that harnesses the microporous power of all-natural, whole-kernel corn to provide outstanding odor control, compact clumping on contact (easy clean up), long-lasting use (2-3 times longer than other clumping litters, using less litter and saving money) and a safer solution for pets, people and our planet alike. Unlike most cat litters that are mined from clay or artificially produced, World's Best Cat Litter™ is all-natural and safe for cats and kittens (over 8 weeks) without worry of ingestion, dust or allergy problems - and is especially suitable for sensitive pets and people. Made from a renewable resource, World's Best Cat Litter™ provides a healthy, safe litter with no synthetic chemicals, clays or perfumes.

"Clearing the Air" and Green Pet Tips at www.worldsbestcatlitter.com With a bold new package rolling out nationwide currently and the launch of a dynamic, consumer-friendly Web site, www.worldsbestcatlitter.com, World's Best Cat Litter™ is reaching out to cat owners through fun and informative programs, including:

  • Cat-centric updates, videos, coupons and news in the "Clearing the Air" blog
  • News, updates and exclusive discounts via Facebook and Twitter
  • Other ongoing community initiatives across the U.S. for cats and their owners.

Director of Sales and Marketing, Paul Zobel, of World's Best Cat Litter™ states, "Through many educational initiatives, we are working to help explain both the environmental and product benefits of using World's Best Cat Litter™. Every day people are looking for simple ways to help with the environment and once informed about our litter, people really like the idea of using a great performing litter that is 100% natural and environmentally friendly."

Green and Pet-friendly Programs
Due to its high-quality, superior performance and "green" attributes, World's Best Cat Litter™ has been invited to participate in a number of green and pet-friendly outreach programs, including:

  • "Earth Day in Hollywood 2010" - providing environmentally conscious celebrities with select green gifts; celebrities include Jake Gyllenhaal, Cameron Diaz, George Clooney, Courteney Cox, Sting and Ellen DeGeneres
  • "Hollywoof" - providing cat litter to celebrities who own both cats and dogs and who want only the best for their pets; celebrities include Paris Hilton, Miley Cyrus, Martha Stewart and Tori Spelling
  • Select charities that aid cats across the U.S.

Product Availability
World's Best Cat Litter™ is available at pet specialty stores (PetSmart and PETCO), independent pet stores and select grocery stores nationwide. It is available in 7-lb., 8-lb, 17-lb. and 34-lb. bags, and it costs $7.99 to $34.99. For information about World's Best Cat Litter™ and where to buy, please go to www.worldsbestcatlitter.com.

About WORLD'S BEST CAT LITTER™
World's Best Cat Litter™ is a pet-, people- and planet-safe cat litter made with whole-kernel corn and other natural ingredients using a patented scientific process that delivers advanced odor control and clumping. Using no synthetic chemicals, clays or perfumes, World's Best Cat Litter™ is all natural. World's Best Cat Litter™ is available in pet specialty stores (PetSmart and PETCO), independent pet stores and select grocery stores. World's Best Cat Litter™ is produced by GPC Pet Products, which is headquartered in Muscatine, Iowa.

Media Contact: Jeanie Ryan at 603-235-5266 or jeanie@microarts.com. Web site: www.worldsbestcatlitter.com