Famous Internet Cats Team Up With Cat Lovers Everywhere for Online GiveLitter™ Charity
Extraordinary Rescue Cats use Celebrity Stardom to Help Donate 30,000 pounds of Litter to Cats in Need
Muscatine, IA – July 18, 2014 – World’s Best Cat Litter™ has partnered with three extraordinary cats to help them do extraordinary things for shelter cats during the latest round of the GiveLitter™ charity, which allows online cat lovers to donate 30,000 pounds of litter to shelter cats in need.
Famous cats Spangles, Princess Monster Truck and Anakin, rescue cats who all overcame their own unique challenges to capture the hearts of thousands online, have now teamed up to help raise litter donations for their favorite shelters.
This exciting new round of GiveLitter™ launches today, and unlimited voting will run until Friday, July 25. Cat enthusiasts can visit staging.worldsbestcatlitter.com/givelitter to cast a vote for a cat and the shelter they support.
Voting is free and open to anyone. The cat who receives the most votes will be given 15,000 pounds of World’s Best Cat Litter to donate to their shelter. The cats with the second and third highest vote totals will receive 10,000 pounds and 5,000 pounds of litter, respectively, to donate.
- Spangles is donating litter to the Charleston Animal Society, N. Charleston, SC
- Princess Monster Truck is donating litter to Bobbi & the Strays in Ozone, NY
- Anakin is donating litter to the Hotel for Dogs and Cats Rescue and Adoption Service in Pensacola, FL
This round of GiveLitter™ celebrates these extraordinary cats who now serve as an inspiration to do extraordinary things for other cats in need. This is the second GiveLitter™ charity in which World’s Best Cat Litter™ has partnered with famous cats to broaden the reach and influence of this unique cat charity.
Partnering with famous cats for GiveLitter™ also complements World’s Best Cat Litter’s exciting national #IMACRAZYCATLADY campaign, a year-long effort kicked off in January to challenge the “crazy cat lady” stereotype by celebrating cat owner pride and showing how diverse cat lovers really are.
“We’re so excited to be partnering with Spangles, Princess Monster Truck and Anakin for this round of GiveLitter because they truly show how unique and special all cats are,'” said Jean Broders, Brand Manager of World’s Best Cat Litter. “All cats have extraordinary things to offer, and we can all learn from them. Having a cat is simply cool, and we’re thrilled these three cats are helping to promote that attitude with an influential GiveLitter campaign that will draw even more attention to the importance of supporting shelter cats.”
The #IMACRAZYCATLADY campaign also uses www.GetAwayFromClay.com to educate today’s cat owners about the reasons to “get away” from clay cat litters and move toward a simple, sustainable and safe litter box solution.
World’s Best Cat Litter expects to meet the donation goals and present the selected shelters with thousands of pounds of litter. Since it began in 2010, the GiveLitter™ charity has empowered cat lovers to donate 346,651 pounds of free litter to deserving shelters across the country.
About GiveLitter™: World’s Best Cat Litter™ was founded on more than sound science. It was founded on a love for catsindeed all pets-a respect for communities and a responsibility to the planet. That is why it is committed to giving to programs that further and enhance human-pet relationships, community viability and earth-friendly sustainable practices. GiveLitter™ maximizes potential donations by using the web and social media to increase reach and make giving easy. Visit staging.worldsbestcatlitter.com/givelitter.
About World’s Best Cat Litter™: World’s Best Cat Litter™ is a family of clumping cat litters that offer concentrated power for a cleaner litter box. Our patented process harnesses the power of naturally absorbent corn to create formulas that guarantee outstanding odor control, quick clumping and easy scooping. It’s the pet, people and planet friendly litter that truly works. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart® and PETCO®, most Target® stores, and other leading pet and grocery stores nationwide. World’s Best Cat Litter™ is produced by Kent Pet Group, headquartered in Muscatine, Iowa. staging.worldsbestcatlitter.com.