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06/10/2010

World's Best Cat Litter™ Launches World's Best Cat Litter™ Charity

Fans Vote on Facebook to Donate Pounds of Cat Litter to Washington Humane Society, Washington Animal Rescue League and Alley Cat Allies/Friends of Fairfax County Animal Shelter

Muscatine, IA - June 1, 2010-- World's Best Cat Litter™ today launches World's Best Cat Litter™ Charity. Using Facebook, fans can vote daily for 45 days to donate pounds of World's Best Cat Litter™ to shelters and organizations devoted to helping cat communities. As the initial step in our Charity Program, World's Best Cat Litter™ will aid Washington Humane Society (WHS), Washington Animal Rescue League (WARL) and Alley Cat Allies with its partner Friends of Fairfax County Animal Shelter. Those interested in contributing litter via their votes can go to www.facebook.com/worldsbestcatlitter, become a fan of World's Best Cat Litter™ and vote for organizations to receive free litter.

"Many animal shelters are working overtime to address the increasing needs of communities across the U.S. today," said Paul Zobel, Director of Sales and Marketing for World's Best Cat Litter™. "Through the World's Best Cat Litter™ Charity and the votes of Facebook fans, we can mobilize people to help shelters in the Washington, D.C., area, and in other markets to come. We hope animal lovers nationwide will vote online and help these great shelters help cat communities."

About World's Best Cat Litter™: World's Best Cat Litter™ is a pet-, people- and planet-safe cat litter made with whole-kernel corn and other natural ingredients using a patented scientific process that delivers advanced odor control and clumping. Using no synthetic chemicals, clays or perfumes, World's Best Cat Litter™ is all natural. World's Best Cat Litter™ is available in pet specialty stores (PetSmart and PETCO), independent pet stores and select grocery stores. World's Best Cat Litter™ is produced by GPC Pet Products, which is headquartered in Muscatine, Iowa. Media Contact: Jeanie Ryan at 603-235-5266 or Jeanie@MicroArts.com. Web site: www.worldsbestcatlitter.com

About Washington Humane Society: The Washington Humane Society, the only Congressionally-chartered animal welfare agency in the United States, has been the leading voice for animals in the District of Columbia since 1870. The society provides comfort and care to more than 30,000 animals each year. Media Contact: Sabrina Fang at 202-683-1824 or sfang@washhumane.org Web site: www.washhumane.org

About Washington Animal Rescue League: The Washington Animal Rescue League is the oldest animal shelter in the District of Columbia and has a mission to rescue, rehabilitate, and re-home animals who have nowhere else to go. The full-service Medical Center serves the companion animals of low-income area residents, as well as shelter animals. Media Contact: Jim Monsma at 202-726-3012 or jim@warl.org. Web site: www.warl.org

About Alley Cat Allies: Alley Cat Allies is dedicated to promoting and expanding humane methods of care and to ending the killing of cats. Through education, advocacy, and action, Alley Cat Allies serves as the leader of the movement to protect and improve the lives of cats nationwide and around the world. Media Contact: Elizabeth Parowski at 240-482-1984 or EParowski@alleycat.org. Web site: www.alleycat.org

About Friends of the Fairfax County Animal Shelter (FFCAS): The Friends of the Fairfax County Animal Shelter (FFCAS) is an all-volunteer 501(c)(3) organization located in Fairfax County, Virginia. Web site: www.ffcas.org