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World's Best Cat Litter™ Introduces Forest Scented Clumping Formula

Unique Formula Meets Demand By Blending Whole-Kernel Corn With 100% Natural Wood Fibers

Muscatine, IA - February 12, 2013 -- All natural World's Best Cat Litter™ has responded to consumer demand by creating a new Forest Scented Clumping Formula that pairs it's whole-kernel corn performance with the fresh scent of natural wood fibers.

The newest addition to the World's Best Cat Litter™ product line will be available in early April. It will be offered in 6, 12, and 24 pound bags and be priced the same as the brand's original Clumping Formula. The product line will be introduced at PetSmart®, PETCO® and other leading pet independent stores throughout the nation.

World's Best Cat Litter™ created Forest Scented Clumping Litter to help retailers meet consumer demand for a high-performing clumping litter that combines the performance of whole-kernel corn with the added benefit of a fresh forest scent. In-home testing of more than 1,500 cat owners showed Forest Scented Clumping Formula met the high expectations of World's Best Cat Litter™ while at the same time consistently outperforming competing litters.

Forest Scented Clumping Formula is different from other wood-based litters because it combines the naturally absorbency of whole-kernel corn with the gentle scent of 100% natural wood fibers. The new formula is planet-friendly because the kiln-dried wood fibers are made of re-purposed tree shavings that might have otherwise gone to waste.

"World's Best Cat Litter™ is selective about the products we add to our lineup, but testing proved the demand for a litter that paired our unique whole-kernel corn performance with a natural forest scent. Forest Scented Clumping Formula is uniquely capable of delivering on these demands and we're excited to add it to our product family," said Jean Broders, Brand Manager of World's Best Cat Litter™.

World's Best Cat Litter™ will now consist of Clumping Formula, Multiple Cat Clumping Formula, Lavender Scented Multiple Cat Clumping Formula and the new Forest Scented Clumping Formula.

About World's Best Cat Litter™:
World's Best Cat Litter™ delivers outstanding odor control and quick clumping. As the only litter made from all-natural whole-kernel corn, it limits odors, clumps fast, scoops easy and is pet, people and planet friendly. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart® and PETCO®, most Target® stores, and other leading pet and grocery stores nationwide. World's Best Cat Litter™ is produced by Kent Nutrition Group, Inc., headquartered in Muscatine, Iowa. Visit