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11/08/2010

World's Best Cat Litter™ Charity to Donate 18,606 Pounds of Free Litter to Three Los Angeles Based Animal Shelters

GiveLitter™ Fall Campaign Completed And Free Litter Scheduled For Delivery

Muscatine, Iowa - November 8, 2010 - On November 18, the World’s Best Cat Litter™ Charity will deliver more than 18,606 pounds of free all natural, whole-kernel corn cat litter to three Los Angeles animal shelters as part of its GiveLitter™ autumn 2010 donation drive, which launched in September.

World’s Best Cat Litter™ pledged to donate one pound of cat litter for every new Facebook fan and one-tenth of a pound of litter for every vote towards one of the three animal shelters: Alley Cat Allies with Baldwin Park Animal Shelter, Cat House on the Kings, and Kitten Rescue. For the last two months, cat enthusiasts have been able to vote once a day online at www.facebook.com/worldsbestcatlitter and www.givelitter.com. The contest wrapped up today.

“We are so thrilled to not only be donating free litter but also to have helped raise awareness of the critical needs of animal shelters,” said Paul Zobel, Senior Director of Marketing, Kent Nutrition Group. “Shelters go through supplies quickly; we thought this charitable campaign was a great way to support the local communities of Los Angeles and Washington, D.C. GiveLitter™ will be reaching out to other cites in 2011.”

The GiveLitter™ initiative is designed to donate free litter to all three chosen charities, based proportionally on the number of fans and votes received. This recent effort was the second GiveLitter™ campaign; in August, World’s Best Cat Litter™ donated 5,255 pounds of litter to three animal shelters based in the District of Columbia.

About GiveLitter™
World's Best Cat Litter™ was founded on more than sound science. It was founded on a love for cats—indeed all pets—a respect for communities and a responsibility to the planet. That is why World's Best Cat Litter™ is committed to giving to programs that further and enhance human-pet relationships, community viability and earth-friendly sustainable practices. Learn more at www.givelitter.com.

About World's Best Cat Litter™
World's Best Cat Litter™ is a pet-, people- and planet-safe cat litter made with whole-kernel corn and other natural ingredients, using a patented scientific process that delivers advanced odor control and clumping. Using no synthetic chemicals, clays or perfumes, World's Best Cat Litter™ is all natural and is available in pet specialty stores (PetSmart and PETCO), independent pet stores and select grocery stores. World's Best Cat Litter™ is produced by Kent Nutrition Group, which is headquartered in Muscatine, Iowa. Learn more at www.worldsbestcatlitter.com.

About Alley Cat Allies
Alley Cat Allies is dedicated to promoting and expanding humane methods of care and to ending the killing of cats. Through education, advocacy and action, Alley Cat Allies serves as the leader of the movement to protect and improve the lives of cats nationwide and around the world. Learn more at www.alleycat.org.

About Kitten Rescue
Kitten Rescue was formed in 1997 by a volunteer who intercepted unweaned kittens as they were being brought to city shelters where they faced certain euthanasia. From these humble beginnings, the organization has grown to become Los Angeles's largest no-kill cat rescue group, rescuing and placing more than 1,000 cats and kittens every year. In addition to having a large network of foster homes, Kitten Rescue owns its own private shelter facility, the Kitten Rescue Sanctuary, which houses approximately 150 adult cats in a cage-free environment. To learn more please visit www.kittenrescue.org.

The Cat House on the Kings
The Cat House on the Kings is a one-of-a-kind sanctuary, rescue and adoption center, situated along the banks of the Kings River in central California. The Cat House has rescued more than 18,000 cats and 6,000 dogs since its founding by Lynea Lattanzio in 1992. Spread over 12 bucolic acres, this haven for rescued animals is a unique no-cage environment where over 700 cats roam freely inside and outside, many awaiting a forever home, while others will spend their lives there. To find out more, please watch this short video at www.cathouseonthekings.com/facility.php.