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World's Best Cat Litter™ Announces First-Ever Retail Ambassador Award Winners

Unique Awards Program Honors Retail Partners For Their Dedication to Hassle-Free Cat Care™

Muscatine, IA - October 22, 2012 - World's Best Cat Litter™ announced one grand prize winner and 25 regional winners of an inaugural program recognizing retail partners who share the brand's dedication to Hassle-Free Cat Care™.

Amber Nurmi of Healthy Pet in West Linn, Oregon was named the 2012 Retail Ambassador of the Year for her excellence in guiding customers to the hassle-free cleanup guaranteed by World's Best Cat Litter™. Nurmi received an Apple iPad 2 and custom World's Best Cat Litter™ apparel along with a paid day off from work. Also receiving prizes were 25 regional winners from pet stores across the United States.

World's Best Cat Litter™ developed the Retail Ambassador Award Program to honor retail employees who understand and execute on the brand's commitment to guiding cat owners to a simplified litter box experience. Nominated retail employees were judged based on sales performance, presentation and awareness of the hassle-free benefits of World's Best Cat Litter™. Each submitted a written statement explaining how they help customers experience Hassle-Free Cat Care™.

"World's Best Cat Litter™ is committed to helping pet parents solve their litter box problem and we understand how important our retail partners are in delivering on this promise," said Jean Broders, Brand Manager, World's Best Cat Litter™.

"Our Retailer Ambassador Awards Program is one way we give back to our retail partners and thank them for believing in our brand," Broders added.

About World's Best Cat Litter™:
World's Best Cat Litter™ delivers outstanding odor control and quick clumping. As the only litter made from all-natural whole-kernel corn, it limits odors, clumps fast, scoops easy and is pet, people and planet friendly. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart® and PETCO®, most Target® stores, and other leading pet and grocery stores nationwide. World's Best Cat Litter™ is produced by Kent Nutrition Group, Inc., headquartered in Muscatine, Iowa.