Special GiveLitter™ Effort Supports Animal Shelter Impacted By Colorado Flooding
Over 3,500 pounds of World's Best Cat Litter™ Donated to Cats in Need
Muscatine, IA - October 4, 2013 – World's Best Cat Litter™ participated in the Colorado rescue efforts by providing relief to cats that have been displaced or burdened by the recent floods. A special GiveLitter™ charity effort was called in, resulting in nearly 4,000 pounds of free World's Best Cat Litter™ being delivered to the Humane Society of Weld County in Evans, Colorado.
The West County Humane Society has played a pivotal role in supporting shelter cats since unprecedented flooding wreaked havoc on parts of the Southwest state earlier this month. The shelter has been assisting with food, litter, paper towels and other supplies to families in need. But the extent of the devastation and overwhelming demand for such provisions have put much strain on the shelter's resources.
GiveLitter™ - the charitable arm of World's Best Cat Litter™ - usually involves having fans vote online to donate litter, but the brand realized this situation required immediate action.
"Part of the core mission of World's Best Cat Litter™ is to offer support to shelters across the country through our GiveLitter™ initiative. The damage following the Colorado floods left hundreds of pets and their families in a dire situation and we felt a donation could have a genuine impact on the recovery efforts," said Jean Broders, Brand Manager of World's Best Cat Litter™.
Shelter workers said the donation was key in helping them support families and cats in need.
"During a crisis of such magnitude resources become scarce very quickly", said Elaine Hicks, Executive Director for the Humane Society of Weld County, "this generous contribution from World's Best Cat Litter™ helps us continue to fulfill our promises to the community and offer much needed relief."
To date GiveLitter™ has donated more than 260,000 pounds of litter to non-profits across the country.
About GiveLitter™: World's Best Cat Litter™ was founded on more than sound science. It was founded on a love for catsindeed all pets-a respect for communities and a responsibility to the planet. That is why it is committed to giving to programs that further and enhance human-pet relationships, community viability and earth-friendly sustainable practices. GiveLitter™ maximizes potential donations by using the web and social media to increase reach and make giving easy. Visit www.worldsbestcatlitter.com/givelitter.
About World's Best Cat Litter™: World's Best Cat Litter™ is a family of clumping cat litters that offer concentrated power for a cleaner litter box. Our patented process harnesses the power of naturally absorbent corn to create formulas that guarantee outstanding odor control, quick clumping and easy scooping. It's the pet, people and planet friendly litter that truly works. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart® and PETCO®, most Target® stores, and other leading pet and grocery stores nationwide. World's Best Cat Litter™ is produced by Kent Pet Group, headquartered in Muscatine, Iowa. www.worldsbestcatlitter.com.