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09/02/2013

Online Voters Help GiveLitter™ Donate 30,000 lbs. of World's Best Cat Litter™ to Cats in Need

More than 19,000 Cat Fans from All 50 States Vote to Support Two Northwest Animal Shelters

Muscatine, IA - September 2, 2013 – Two animals shelters from the Northwest will both receive 15,000 pounds of free World's Best Cat Litter™ as a result of a week-long GiveLitter™ charity that saw record support from online cat lovers.

The latest round of GiveLitter™ benefits the Idaho Humane Society in Boise, ID and the Progressive Animal Shelter Society in Lynnwood, WA. Each shelter will receive 15,000 pounds of all-natural litter to support their adoption efforts.

From August 19-23, over 19,000 cat fans from every state in the country voted to ensure both shelters received the maximum amount of litter in a GiveLitter™ round that focused on the Northwest. Cat lovers supported the charity by visiting www.worldsbestcatlitter.com/givelitter to cast daily votes in support of the shelter of their choice.

The latest round of charitable giving celebrates the unveiling of the brand's Advanced Natural Series - a new high performance clumping litter made specifically for fast and easy cleanup. World's Best Cat Litter™ now offers a full family of natural clumping litters that offer Concentrated Power for a Cleaner Litter Box.

"We are truly humbled by the number of participants in this latest round of GiveLitter™. It speaks to both the generosity of cat fans and the value of animals shelters in helping felines," said Jean Broders, Brand Manager of World's Best Cat Litter™.

Since its beginning in 2010 GiveLitter™ has helped cat enthusiasts donate more than 262,000-pounds of free cat litter to deserving shelters across the United States.

About GiveLitter™: World's Best Cat Litter™ was founded on more than sound science. It was founded on a love for catsindeed all pets-a respect for communities and a responsibility to the planet. That is why it is committed to giving to programs that further and enhance human-pet relationships, community viability and earth-friendly sustainable practices. GiveLitter™ maximizes potential donations by using the web and social media to increase reach and make giving easy. Visit www.worldsbestcatlitter.com/givelitter.

About World's Best Cat Litter™: World's Best Cat Litter™ is a family of clumping cat litters that offer concentrated power for a cleaner litter box. Our patented process harnesses the power of naturally absorbent corn to create formulas that guarantee outstanding odor control, quick clumping and easy scooping. It's the pet, people and planet friendly litter that truly works. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart® and PETCO®, most Target® stores, and other leading pet and grocery stores nationwide. World's Best Cat Litter™ is produced by Kent Pet Group, headquartered in Muscatine, Iowa. www.worldsbestcatlitter.com.