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09/21/2011

GiveLitter™ Launches Initiative to Donate Litter to Animal Shelters Across the Country

Rescue cats across the country are set to benefit from an online campaign that will result in 15,138 pounds of much-needed cat litter being donated to three animal shelters.

Muscatine, IA - September 21, 2011 -- Friday, September 16, 2011 marked the final day of GiveLItter™ - a charitable campaign that saw cat lovers casting 59,550 online votes over forty-five days to donate thousands of pounds of cat litter between three animal shelters: A.D.O.P.T Pet Shelter in Illinois, Homeward Pet in Washington, and Animal Rescue Fund of the Hamptons in New York. All of the participating shelters are part of the No More Homeless Pets® Network - a program of the Best Friends Animal Society®.

While the benefiting shelters are scattered across the United States, the campaign was powered by the unifying respect all people have for those caring for cats in need. World's Best Cat Litter™ pledged to donate one pound of cat litter for every new Facebook fan and one-tenth of a pound of litter for every vote toward one of the participating shelters. Cat lovers coast-to-coast were able to vote once a day online at facebook.com/worldsbestcatlitter or givelitter.com. The program is structured in a manner that guarantees that all participating shelters receive free litter, based proportionally on the number of fans and votes received.

This round of GiveLitter™ saw "feline-thropists" pouncing on the opportunity to help and the campaign resulted in each shelter receiving more than 5,000 pounds of free litter.

"Cat lovers appreciate the opportunity to support shelters whose dedication is endless, but whose resources aren't," said Paul Zobel, Senior Director of Marketing, Kent Nutrition Group. "World's Best Cat Litter™ is committed to making people and their pets' lives easier and this campaign is another way we can help the community give back."

The most recent coast-to-coast GiveLitter™ initiative follows on the heels of three previous GiveLitter™ efforts that resulted in more than 40,000 thousand of pounds of all-natural World's Best Cat Litter™ being donated to shelters in Washington D.C., Los Angeles and Texas. To date GiveLitter™ has donated a total of 56,403 pounds of litter to shelters.

About GiveLitter™:
World's Best Cat Litter™ was founded on more than sound science. It was founded on a love for cats—indeed all pets—a respect for our communities and a responsibility to our planet. That is why we're committed to giving to programs that further and enhance human-pet relationships, community viability and earth-friendly sustainable practices. Give Litter™ maximizes potential donations by using the web and social media to increase reach and make giving easy. Web site: givelitter.com

About World's Best Cat Litter™:
Using a patented process that delivers outstanding odor control and quick clumping, World's Best Cat Litter™ is a pet, people and planet friendly cat litter made with whole-kernel corn and other natural ingredients. Made with no synthetic chemicals, World's Best Cat Litter™ is all natural. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart and PETCO, most Target stores, and other leading pet and grocery stores nationwide. World's Best Cat Litter™ is produced by Kent Nutrition Group, Inc., headquartered in Muscatine, Iowa. worldsbestcatlitter.com.

About A.D.O.P.T Pet Shelter:
Animals Deserving of Proper Treatment (A.D.O.P.T.) is a non-profit, no-kill animal welfare organization located in Naperville, Illinois. Since its founding in 1989, the shelter has placed over 25,000 animals into permanent homes. It is A.D.O.P.T.'s mission to improve the quality of life for animals and to place them in loving and permanent homes through rescue, extraordinary and compassionate care and humane education. Further enhancing its mission, A.D.O.P.T.'s Blessed Bonds program helps to prevent owner relinquishment of pets in times of crisis by offering problem-solving counseling and temporary pet foster care. For more information, visit adoptpetshelter.org.

About Homeward Pet Adoption Center:
Located in Woodinville, Washington, Homeward Pet Adoption Center (Homeward Pet) is a no-kill, non-profit animal adoption center. Homeward Pet cares for homeless animals from all over Washington State, whether surrendered by owners, transferred from other rescue organizations, or removed from shelters that euthanize. For more than 20 years, Homeward Pet has given these animals a second chance through rescue, shelter, and adoption programs. With the amazing efforts of 16 employees, 200 volunteers and the generous support of donors, Homeward Pet helps over 1,300 dogs and cats find their forever home each year. For more information, please visit homewardpet.org.

About Animal Rescue Fund of the Hamptons:
The Animal Rescue Fund of the Hamptons provides for the health and welfare of dogs and cats on the South Fork of Long Island and Shelter Island through shelter and adoption services, medical care, spaying and neutering programs, community outreach and humane education. Founded in 1974, ARF is the leading animal adoption center on the East End. For more information, please visit arfhamptons.org.

About No More Homeless Pets® Network:
No More Homeless Pets® Network, a program of Best Friends Animal Society®, offers help and support to animal rescue groups that save lives in their communities. The program is free and offers fundraising opportunities, adoption events, educational workshops, opportunities for grants, and volunteer recruitment assistance. Qualified 501(c) (3) organizations can apply to join at nmhpnetwork.bestfriends.org.

About Best Friends Animal Society®:
Best Friends Animal Society® is a nonprofit organization building no-kill programs and partnerships that will bring about a day when there are No More Homeless Pets®. The society's leading initiatives in animal care and community programs are coordinated from its Kanab, Utah, headquarters, the country's largest no-kill sanctuary. This work is made possible by the personal and financial support of a grassroots network of supporters and community partners across the nation. bestfriends.org.