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12/18/2012

GiveLitter™ Donates 30,000 Lbs. of World's Best Cat Litter™ to Two Southeast Animal Shelters

Online Voters Help Shelters Reach Their Goal in a Record Four Days

Muscatine, IA - December 18, 2012 -- Two Southeast animals shelters will each receive 15,000-pounds of free World's Best Cat Litter™ as a result of a four-day GiveLitter™ charity effort that saw record support from online cat lovers.

The latest round of GiveLitter™ benefits the SPCA of Wake County in North Carolina and the Greater Birmingham Humane Society in Alabama. Both shelters will receive 15,000 lbs. of all-natural litter and 100 trial kits to support their adoption efforts.

Online voters cast 30,000 votes between December 10-14 to ensure both shelters received the maximum amount of litter in a GiveLitter™ round that focused on the Southeast. The latest round is part of a multi-phase campaign that aims to donate 150,000-pounds of World's Best Cat Litter™ to shelters across the United States by the end of 2013.

Cat lovers supported the charity by visiting www.worldsbestcatlitter.com/givelitter to cast votes in support of the shelter of their choice. Participants voted daily to donate free litter to the two shelters. The effort was slated to take a week, but only lasted four days when overwhelming support resulted in the goal being reached in a record four days.

"We are thrilled with the level of support shown in our most recent GiveLitter™ round and it shows just how committed our fans are to partnering with us to support animal shelters across the country," said Jean Broders, Brand Manager of World's Best Cat Litter™.

Since its inception GiveLitter™ has helped cat enthusiasts donate more than 232,000-pounds of free cat litter to deserving shelters across the United States.

About GiveLitter™:
World's Best Cat Litter™ was founded on more than sound science. It was founded on a love for cats—indeed all pets—a respect for communities and a responsibility to the planet. That is why it is committed to giving to programs that further and enhance human-pet relationships, community viability and earth-friendly sustainable practices. Give Litter™ maximizes potential donations by using the web and social media to increase reach and make giving easy. Visit www.worldsbestcatlitter.com/givelitter.

About World's Best Cat Litter™:
World's Best Cat Litter™ delivers outstanding odor control and quick clumping. As the only litter made from all-natural whole-kernel corn, it limits odors, clumps fast, scoops easy and is pet, people and planet friendly. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart® and PETCO®, most Target® stores, and other leading pet and grocery stores nationwide. World's Best Cat Litter™ is produced by Kent Nutrition Group, Inc., headquartered in Muscatine, Iowa. Visit www.worldsbestcatlitter.com.