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Celebrity Cats Team Up with GiveLitter™ Charity to Help Shelter Cats from the West Coast to the East Coast

Shelter Cats turned Celebrity Stars Help Online Voters Donate 50,000 Pounds of Litter to Cats in Need

Muscatine, Iowa - May 18, 2015 - World's Best Cat Litter™ has partnered with four celebrity cats to launch another round of the unique cat charity GiveLitter™, allowing online cat lovers to donate 50,000 pounds of litter to shelter cats with just the click of a mouse.

The amazing felines Pompous Albert, Mr. Biscuits, Murdock the Marvelous and Captain Blue Chip have teamed up to help raise litter donations for their favorite shelters that span the United States.

This exciting new round of GiveLitter™ launches today and daily voting will run through May 24. Cat enthusiasts can visit to cast a vote for a cat and the shelter they support.

Voting is free and open to anyone. The cat who receives the most votes will be given 20,000 pounds of World's Best Cat Litter™ to donate to their shelter. The cats with the second, third and fourth highest vote totals will receive 15,000 pounds, 10,000 pounds and 5,000 pounds of litter, respectively, to donate.

This is the third time World's Best Cat Litter™ has teamed up with Internet celebrity cats to help raise litter for shelter cats and awareness about the importance of adoption.

World's Best Cat Litter™ is proud to offer an all-natural litter that is not only pet, people and planet friendly, but that offers high performance where it counts - like in the hardworking shelters around the country that need to get the most out of each bag of litter.

"We're so excited to be partnering with Pompous Albert, Mr. Biscuits, Murdock the Marvelous and Captain Blue Chip for this round of GiveLitter," said Jean Broders, Brand Manager for World's Best Cat Litter™. "These cats are all so unique and really demonstrate how rewarding adoption can be, and how important it is to give shelter cats a forever home and a chance at a great - and possibly famous - life."

World's Best Cat Litter™ expects to meet the donation goals and present the shelters with thousands of pounds of litter. Since it began in 2010, the GiveLitter™ charity has empowered cat lovers to donate 376,651 pounds of free litter to deserving shelters across the country.

About GiveLitter™: At World's Best Cat Litter™, we love cats as much as our customers do. That's why we developed the GiveLitter™ program to support the shelters that are dedicated to making life better for homeless cats. With GiveLitter™, World's Best Cat Litter™ partners with our customers to help get the word out about animal welfare issues, promote pet adoption, and donate free cat litter to shelters. The GiveLitter™ program is an active, ongoing effort, and every purchase of World's Best Cat Litter™ helps support shelter cats. For more information about GiveLitter™, visit

About World's Best Cat Litter™: World's Best Cat Litter™ is a family of clumping cat litters that offer concentrated power for a cleaner litter box. Our patented process harnesses the power of naturally absorbent corn to create formulas that guarantee outstanding odor control, quick clumping and easy scooping. It's the pet, people and planet friendly litter that truly works. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart® and PETCO®, select Target® and Walmart stores, and other leading pet and grocery stores nationwide. World's Best Cat Litter™ is produced by Kent Pet Group, headquartered in Muscatine, Iowa.