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08/16/2016

Cat Lovers to Play New App Game that Donates World's Best Cat Litter™ to Shelters

GiveLitter™ Charity will donate up to 30,000 pounds of litter when people play "PURRRSUIT"

Muscatine, Iowa - August 16, 2016 - World's Best Cat Litter™ has launched a new GiveLitter™ round that will allow four animal shelters to receive up to 6,000 pounds each of donated litter when people play PURRRSUIT—a new game hailed as the “purrrfect” way to give back.

Available for free download as an app for iOS and Android devices, or for computer play at www.GiveLitter.com, PURRRSUIT challenges cat lovers to “pet” animated cats to make them purr. By keeping all the cats happy, players advance through the levels and donate more litter.

Individuals can play the game now and are encouraged to play as much as possible to ensure shelters receive the maximum donation.

The PURRRSUIT game is part of GiveLitter™—a World's Best Cat Litter™ charity that has donated more than 486,000 pounds of free litter to shelters across the country. World's Best Cat Litter™ allowed local pet stores to nominate the shelters that they wanted to benefit from this round.

The shelters benefiting from the current round are Capital Area Humane Society, Crossroads Campus, Dunn County Humane Society and Oregon Humane Society.

“We are so excited to give cat lovers a game that makes it fun and easy to donate,” said Jean Broders, World's Best Cat Litter™ Senior Brand Manager. “And it was great to allow local pet stores to pick the shelters that benefit from the current round. They are dialed in to their pet-loving communities and it means a lot to help them give back,” added Broders.

The current round is part of a year-long GiveLitter™ bid that is aiming at donating 90,000 pounds of free litter to shelters across the country.

About GiveLitter™:
At World's Best Cat Litter™, we love cats as much as we love our customers. That's why we developed the GiveLitter™ program to support the shelters that are dedicated to making life better for homeless cats. With GiveLitter™, World's Best Cat Litter™ partners with our customers to help get the word out about animal welfare issues, promote pet adoption, and donate free cat litter to shelters. The GiveLitter™ program is an active, ongoing effort, and every purchase of World's Best Cat Litter™ helps support shelter cats. For more information about GiveLitter™, visit www.givelitter.com.

About World's Best Cat Litter™:
World's Best Cat Litter™ is a family of clumping cat litters that offer concentrated power for a cleaner litter box. Our patented process harnesses the power of naturally absorbent corn to create formulas that guarantee outstanding odor control, quick clumping and easy scooping. It's the pet, people and planet friendly litter that truly works. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart® and PETCO®, select Target® and Walmart stores, and other leading pet and grocery stores nationwide. World's Best Cat Litter™ is produced by Kent Pet Group, headquartered in Muscatine, Iowa.
Visit www.worldsbestcatlitter.com