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Introducing a scented formula!

Our customers have been asking for it for years. … Get ready to glide down the cat litter aisle to pick up a bag of our Naturally Scented Multiple Cat Clumping Formula, the latest addition to the World’s Best Cat Litter™ family.

Scented with 100% all-natural lavender oil, this new World’s Best Cat Litter™ formula is a solution that should please cat owners and cats alike! Dressed in a black and purple bag, our new lavender-scented litter will hit the markets in May 2011, joining our Clumping Formula and Multiple Cat Clumping Formula on the shelves in certain locations.

Our new lavender-scented litter is still made from 100% all natural ingredients.

We’ll keep you up-to-date as we get closer to the launch. In the meantime, here’s a little lavender trivia:

  • Lavender has earned a reputation for cleanliness, health and prestige.
  • The name comes from the Latin root lavare, which means “to wash,” which may explain why you can find lavender in so many soaps!
  • Lavender is also associated with relaxation, which is why it remains so popular in aromatherapy.
  • Other sources say that lavender helps reduce stress, anxiety and insomnia.

Clean. Relaxed. Sleepy. That sounds like a lot of cats we know too!

Let us know what you think by leaving a comment below. We hope you’re as excited about a new lavender-scented World’s Best Cat Litter™ formula as we are.

Meow for now,

World’s Best Cat Litter™