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Introducing a scented formula!

Our customers have been asking for it for years. … Get ready to glide down the cat litter aisle to pick up a bag of our Naturally Scented Multiple Cat Clumping Formula, the latest addition to the World’s Best Cat Litter™ family.

Scented with 100% all-natural lavender oil, this new World’s Best Cat Litter™ formula is a solution that should please cat owners and cats alike! Dressed in a black and purple bag, our new lavender-scented litter will hit the markets in May 2011, joining our Clumping Formula and Multiple Cat Clumping Formula on the shelves in certain locations.

Our new lavender-scented litter is still made from 100% all natural ingredients.

We’ll keep you up-to-date as we get closer to the launch. In the meantime, here’s a little lavender trivia:

  • Lavender has earned a reputation for cleanliness, health and prestige.
  • The name comes from the Latin root lavare, which means “to wash,” which may explain why you can find lavender in so many soaps!
  • Lavender is also associated with relaxation, which is why it remains so popular in aromatherapy.
  • Other sources say that lavender helps reduce stress, anxiety and insomnia.

Clean. Relaxed. Sleepy. That sounds like a lot of cats we know too!

Let us know what you think by leaving a comment below. We hope you’re as excited about a new lavender-scented World’s Best Cat Litter™ formula as we are.

Meow for now,

World’s Best Cat Litter™

  • We think it will be snifferiffic! When does it hit the shelves of PetsMart or wherever else can we get some!

  • Jennifer

    Will this product be available in the multi-cat strength formula? I have 3 kitties and currently use the multi-cat clumping version and would love if that came in a scented formula. I have tried the regular version and sadly it just doesn’t clump fast enough with multiple kitties.

  • hamlew

    Cannot wait!

    We just switched from a silica gel litter to World’s Best Cat Litter. Looking forward to trying out the lavender version!

  • Richard

    Great choice of scents.

  • Kim Clovis

    Looking forward to the lavender scent – hope it’s available in multi-cat formula!

  • Betty

    NOOOOOOOOOOO!

    The major reason that I love WBCL is because it’s UNSCENTED.

    YUCK!

    GAG!!

  • Pat Murphy

    Good job on choices for the scent. Lavendar is just the right scent to carry on with the natural theme of The World’s Best Cat Litter. Good job!

  • Phyllis/Troy/NY

    My favorite scent! Can’t wait to try this. My 3 “boys” do not like your multicat formula but I can not live without your green bag litter. Thanks, in advance.

  • Susan Reck

    Where can we get a coupon. I have multiple cats, need all the help I can get….

  • Marianne

    Is there any research indicating that cats even like the scent of lavender? I find it sickening. It brings to mind an old lady in a hospital bed. I would have tried something more refreshing, such as lemongrass.

    I’ll stick to the original.

  • World’s Best Cat Litter

    Thank you for all your feedback and support. As a reminder World’s Best Cat Litter™’s Scented Multiple Cat Clumping Formula is in addition to the other original formulas, Clumping Formula and Multiple Cat Clumping Formula, which will still be available in PetSmart and PETCO, most Target stores, and other leading pet and grocery stores nationwide.

    @Jennifer – Yes! The scented is the Multiple Cat Clumping formula.

  • Good thing you didn’t make it peppermint. My cats would eat it.

  • Bonnie

    Is it possible to get a free sample pack of the scented litter? I’m not certain I’d want to try it by purchasing a large bag at the prices you charge. However, if I find that the cats respond to it well, would be willing to purchase. Please advise.

  • Liz

    Originally used Arm & Hammer clumping litter…then for about two years now using WBL. I like the idea of scented litter but not a fan of lavender. As mentioned before, would our cats be hesitant to use this lavender scented. If purchased, and my kitty doesn’t like it….can we get a refund? Or would WBL give a sample of this new litter to us? Thanks.

  • Gretchen

    I just got some 2 days ago and LOVE IT! Like the natural scent AND that its a multi cat formula (better for litterboxes in less than perfectly ventilated areas). Found my small bag at PetsMart – hope there’ll be a big bag available too, prefer that. GREAT IDEA to use natural lavender!!

  • Betty

    well, ive tried natures miracle with the natural pine scent which i love but sadly the cats dont seem to appreciate the pine scent as much as i did. so, ive always used the multple cat clumping formula and with 2 of my own cats and 2 fosters, they seem to appreciate it more than clumping clay litter! i am looking forward to trying the lavender scented litter, though.

  • lisacat

    my cats and i love the natural corn smell 🙂 the original is still the best,love the corn smell 🙂

  • LEAH

    I HAVE FOUR CATS…..HAVE USED WBCL FOR YEARS. TODAY, I HAD TO REPLENISH MY LITTER SUPPLY. I TOTALLY CLEANED OUT ONE OF THE BOXES AND OPENED THE LITTER………….WAS TAKEN ABACK BY THE FRAGRANCE THAT HIT ME IN THE NOSE.

    CUT TO THE CHASE – MY FOUR CATS ARE AVOIDING THIS NEWLY SCENTED LITTER LIKE THE PLAGUE.

    YOUR LITTER IS PRICEY…….I GUESS THAT I’LL HAVE TO BUY SOME MORE TOMORROW. THIS IS ONE WAY TO ENHANCE YOUR PROFITABILITY. I DO NOT KNOW WHY YOU WOULD CHOOSE TO FIX SOMETHING THAT IS NOT BROKEN.

  • Tiffany

    A scented litter is a great idea, but did it have to be so MUCH lavender? At first, I thought it was mentholatum. Needless to say I just sprung for a big bag of this new litter (I’ve been using WBCL since 2007), and 2 rooms away, my sinuses are saying *nooo*

    Congratulations on not using the fake floral scents, but truly, I think a natural/herbal smell can be used but with better scent moderation.

  • jenn

    i really love the lavender scented formula. i’ve been using your litter for four years and love that it is natural. however, the original formulas weren’t great for odor control. thanks for the new scented option.