WORLD'S BEST CAT LITTER™ DONATES 17,404 TOTAL POUNDS OF NATURAL CAT LITTER TO THREE TEXAS-BASED ANIMAL SHELTERS

Social media-driven GiveLitter™ initiative comes up big for cats in need

Muscatine, Iowa — May 16, 2011 — In the upcoming weeks, three of Texas' largest animal shelters will receive a huge boost in 17,404 total pounds of free all-natural, whole-kernel corn cat litter that was raised through the springtime GiveLitter™ initiative.

The social-media-driven GiveLitter™ campaign, which ended last Friday, saw over 61,174 total votes online to donate free litter to three worthy Texas-based animal shelters: The Austin Humane Society, Citizens for Animal Protection and The SPCA of Texas.

World's Best Cat Litter™ pledged to donate one pound of cat litter for every new Facebook fan and one-tenth of a pound of litter for every vote toward one of the participating Texas animal shelters. For the past 45 days, cat lovers from around the United States were able to vote once a day online at Facebook and at givelitter.com to give free litter.

GiveLitter™ reached out to "feline-thropists" and they certainly responded. "We are always thrilled to team up with cat lovers in order to meet the ever-present needs of shelter cats across the country," said Paul Zobel, Senior Director of Marketing, Kent Nutrition Group, Inc. "Shelters are always in need of supplies and we're proud to have embarked on a charitable initiative that has resulted in the donation of more than 41,265 total pounds of free litter to community-based rescue organizations in Washington D.C., Los Angeles and now Texas."

The GiveLitter™ initiative in Texas follows on the heels of two previous GiveLitter™ efforts that resulted in more than 5,255 pounds of World's Best Cat Litter™ being donated to animal shelters in Washington D.C. and more than 18,606 pounds being sent to rescue organizations in Los Angeles.

The GiveLitter™ initiative is designed to donate free litter to all three chosen charities, based proportionally on the number of fans and votes received.

About GiveLitter™:
World's Best Cat Litter™ was founded on more than sound science. It was founded on a love for cats—indeed all pets—a respect for our communities and a responsibility to our planet. That is why we're committed to giving to programs that further and enhance human-pet relationships, community viability and earth-friendly sustainable practices. Give Litter™ maximizes potential donations by using the web and social media to increase reach and make giving easy. www.givelitter.com

About World's Best Cat Litter™:
Using a patented process that delivers outstanding odor control and quick clumping, World's Best Cat Litter™ is a pet, people and planet friendly cat litter made with whole-kernel corn and other natural ingredients. Made with no synthetic chemicals, World's Best Cat Litter™ is all natural. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart and PETCO, most Target stores, and other leading pet and grocery stores nationwide. World's Best Cat Litter™ is produced by Kent Nutrition Group, Inc., headquartered in Muscatine, Iowa. www.worldsbestcatlitter.com

About SPCA of Texas:
The SPCA of Texas is the leading animal welfare agency in North Texas. The non-profit organization operates two shelters and two spay/neuter clinics located in Dallas and McKinney, and maintains a team of five animal cruelty investigators to respond to thousands of calls in eight North Texas counties. Moreover, the SPCA of Texas serves as an active resource center for an array of services that bring people and animals together to enrich each other’s lives. The SPCA of Texas is not affiliated with any other entity and does not receive general operating funds from the City of Dallas, State of Texas, federal government or any other humane organization. The SPCA of Texas is dedicated to providing every animal exceptional care and a loving home. To learn more please visit spca.org.

About Citizens for Animal Protection:
In 1972, a group of concerned Houstonians founded Citizens for Animal Protection (CAP) in response to the pervasive problem of thousands of neglected and stray animals. Spurred on by an increased demand for services and the need for more space, CAP recently completed construction on their permanent home - the Jane Cizik Center, situated on 3.5 acres of park-like land. CAP has received numerous awards for its shelter operations including the National Humane Award of Excellence from PetsMart Charities and the Exceptional Adoption Placement Program Award from the New York ASPCA. To learn more please visit cap4pets.org.

About the Austin Humane Society:
The Austin Humane Society (AHS) is the city's largest nonprofit, no-kill pet adoption center. They are dedicated to (1) saving homeless dogs and cats, (2) reducing pet overpopulation, and (3) educating the community about responsible pet ownership. Since 1952, AHS has been connecting homeless pets with permanent, loving homes. In addition to pet adoption, AHS also operates a robust animal clinic, feral cat sterilization program, and foster care network. In 2010, AHS adopted over 3,100 dogs and cats into permanent homes, spayed/neutered more than 5,200 feral cats, and helped nurse nearly 1,200 sick and injured animals back to health in foster homes. For additional information about adoptions, feral cat spay/neuter or to make a donation, log on to austinhumanesociety.org.